Welcome to Brand SHOALHAVEN

Did you know the Shoalhaven stretches from Kangaroo Valley and Berry in the north, all the way past Bawley Point into Murramarang National Park in the south?

Brand Value

If you’re proud to be part of the Shoalhaven region, add the Shoalhaven tourism logo to your brand or website. From a business perspective identifying that you’re based in Shoalhaven will improve your ability to get seen and be considered when we market Shoalhaven as the destination…particularly these days where the world searches online.

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Results

Shoalhaven Tourism is achieving record-breaking results for the region.

What’s in it for you?

When you post on social media, be sure to use the #shoalhaven and #unspoilt hastags.

OUR
BRANDMARK

The most valuable element of the brand, the logo, is the face of Shoalhaven, and will be used widely to identify the region.

This stylised logo takes inspiration from what people see Shoalhaven as... a relaxed unspoilt natural environment where the ocean, lakes, inlets and rivers merge.

There are 3 logos that can be used to represent Shoalhaven. On a local level, the logo should be used without a geographic reference.

When the logo is used on a National or International scale, it appears with a tagline, giving the target audience geographical context. The taglines are South Coast NSW and NSW Australia respectively.

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OUR
BRANDMARK

To ensure the Shoalhaven brandmark is best represented, use these rules as a guide.

Placement of the Shoalhaven brandmark is key to its impact and effectiveness. That’s why it’s important to have a minimum of the letter N wide clear space on all sides.

Ideally there should be more than the minimum clear space. For example when
grouped with partner logos.

Below are a number of examples of how NOT to use the Shoalhaven brandmark.

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OUR
BRANDMARK

Colour usage

When appropriate, the Shoalhaven brandmark can be used in any one of the following colours.

In this case, these options should be used on a light background.

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OUR
BRANDMARK

Colour usage

When appropriate, the reversed Shoalhaven brandmark can be used on a coloured background using any one of the following colours.

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OUR
BRANDMARK

Usage on photographs

When the Shoalhaven brandmark is reproduced on photographic backgrounds, ensure it is clearly identifiable and does not appear on high contrast photographs.

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PHOTOGRAPHY

Photographic Resources

We have employed a photographer to create a bank of images of the region; townships, events and operators.
Good imagery is an essential promotional tool, and helping each other look good is ultimately a good outcome for the region.
Images available for use can be downloaded here: flickr.com/visitshoalhaven

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For more information

w: brandshoalhaven.com.au

e: info@brandshoalhaven.com.au